I’m Jeff Swenson, a Creative Director, Product Innovation Leader, and CPG Brand Development Consultant with more than 20 years of experience helping consumer brands move from concept to shelf.
My work sits at the intersection of product development, packaging design, brand strategy, retail marketing, and commercialization. I help companies create products that not only look strong, but also communicate clearly, perform at retail, support sales teams, and connect with consumers.
Over the course of my career, I’ve developed branding, packaging systems, marketing campaigns, product photography, video content, trade show materials, and retailer-facing sales tools for consumer-packaged goods, food and beverage brands, hard goods, wellness products, and emerging consumer categories. My experience includes both B2B and B2C marketing, giving me a practical understanding of how products need to perform with buyers, distributors, retailers, and end consumers.
I bring a hands-on creative background together with strategic business thinking. From new product development and packaging redesigns to brand revitalization and go-to-market support, I focus on building systems that improve shelf impact, strengthen brand recognition, and support long-term growth.
My expertise includes CPG brand development, packaging design, product innovation, product commercialization, retail marketing, trade marketing, product photography, motion graphics, video production, vendor coordination, manufacturing support, and AI-enhanced creative workflows.
At the core of my work is a simple goal: to help brands create better products, clearer stories, stronger packaging, and more effective marketing.
Whether developing a new product line, refreshing an underperforming brand, or creating the visual assets needed to support retail growth, I approach every project with strategy, creativity, and a deep understanding of how consumer products succeed in the marketplace.
